tag:blogger.com,1999:blog-83939053354311210672024-03-13T01:35:21.830-04:00Sally Witzky's Thought Leadership BlogCreating a thought leadership dialogueSally Witzkyhttp://www.blogger.com/profile/08094044618042097641noreply@blogger.comBlogger39125tag:blogger.com,1999:blog-8393905335431121067.post-18234393744876769792009-07-30T19:49:00.005-04:002009-07-30T20:03:09.015-04:00Facebook: Who you know; Twitter: What you knowAre you utlizing videos on your website or blog? Then here's an interesting stat for you from the folks at Social Media Today. Videos promoted with links from Twitter are viewed much longer than from Facebook and Digg. Social Media Today says, "Users clicking onto videos links sent via Twitter spend significantly longer watching those videos than those arriving from Digg or Facebook, according toSally Witzkyhttp://www.blogger.com/profile/08094044618042097641noreply@blogger.com5tag:blogger.com,1999:blog-8393905335431121067.post-2737469023658636062009-07-12T07:40:00.005-04:002009-07-12T08:00:20.828-04:00Facebook's billion dollar revenue forecast; it's THE media, social or notAs we see advertising revenues dwindle in traditional media, particularly magazines and newspapers, we'll be soon seeing an opposite shift in the form of a tipping point happening in new media, particularly the social networks such as Facebook and Twitter. In this story from Reuters on July 6th, Silicon Valley entrepreneur and Facebook board member, Mark Andreessen, tells Reuters that while Sally Witzkyhttp://www.blogger.com/profile/08094044618042097641noreply@blogger.com0tag:blogger.com,1999:blog-8393905335431121067.post-42320023679807937322009-07-09T08:14:00.009-04:002009-07-09T10:15:48.169-04:00A quick view of the stats: Facebook, Twitter and mySpaceThis graphic came from Joel Comm's twitpic account. It shows the growth relationship of Twitter, Facebook and MySpace. It may be difficult to read in this graphic (although you can click through to his twitpic and view much larger). But the green line is Facebook and you can see the incredible volume there. Twitter is the orange line at the bottom -- while the numbers aren't as big, the % growth Sally Witzkyhttp://www.blogger.com/profile/08094044618042097641noreply@blogger.com0tag:blogger.com,1999:blog-8393905335431121067.post-30174868456631755792009-06-27T06:35:00.003-04:002009-06-27T06:46:30.480-04:00Every moment of every day, choose.I ran across this wonderful reminder this morning that was printed in one of Stephen R. Covey's "portable" books entitled "Choice: Choosing the Proactive Life You Want to Live" and thought it was well worth sharing. A reminder that our lives are a series of choices we make every day in each moment. What are you choosing, right now?Choose to do the right thing, the tough thing -- not the Sally Witzkyhttp://www.blogger.com/profile/08094044618042097641noreply@blogger.com1tag:blogger.com,1999:blog-8393905335431121067.post-29091519658730280792009-06-11T21:50:00.002-04:002009-06-28T07:29:51.333-04:00Is your Google Profile Up to Date? - Internet Marketing Tips from Denise WakemanThis is an excellent article sent to me by Mari Smith about updating your Google Profile and a great reminder for us all to take ownership of our online brand and reputation, as well as to increase search engine results.Click on the link above for more information and to see the NY Times article on "how to manage your online reputation." Excellent read.Don't forget to use the Tell-A-Friend buttonSally Witzkyhttp://www.blogger.com/profile/08094044618042097641noreply@blogger.com1tag:blogger.com,1999:blog-8393905335431121067.post-26685711250585881682009-05-26T07:13:00.001-04:002009-05-26T07:16:26.794-04:00The FASTForward Blog » The Return On Investment in Interaction (ROII)The FASTForward Blog » The Return On Investment in Interaction (ROII) - Using Twitter for Purposeful Contextual Social Search in Social Medical Networks: Enterprise 2.0 Blog: News, Coverage, and CommentaryOne of the most interesting and thought-provoking articles I've read in a while about the use of Twitter and Social Media Networks, particularly Social Medical Networks for Enterprise 2.0.Take aSally Witzkyhttp://www.blogger.com/profile/08094044618042097641noreply@blogger.com0tag:blogger.com,1999:blog-8393905335431121067.post-51646768402709805972009-04-12T11:58:00.004-04:002009-04-12T12:12:19.210-04:00FastCo Blog: Dan Schawbel on Personal BrandingI've been keeping up with Dan Schawbel on Twitter but hadn't had a moment to grab his book -- so it was great to run across a quick summary of Me 2.0 on Fast Company blog.Whether it's GenY or Boomers, personal branding is becoming so critical these days -- especially with people losing their jobs and having to start their own consulting or freelancing businesses, as I've witnessed so much lately.Sally Witzkyhttp://www.blogger.com/profile/08094044618042097641noreply@blogger.com0tag:blogger.com,1999:blog-8393905335431121067.post-12356464817564760442009-04-04T20:36:00.006-04:002009-04-04T20:57:25.736-04:00Twitter: Building Businesses Tweet by Tweet - BusinessWeek"Entrepreneurs are finding the fast-rising microblogging site to be a useful tool for reaching out to customers" ~ Business Week Small Biz TechAs a marketing strategist and personal branding director for both small businesses and speakers/authors, I've found Twitter to be invaluable to my clients. Not by itself, but in conjunction with other social networks like LinkedIn and Facebook, along with Sally Witzkyhttp://www.blogger.com/profile/08094044618042097641noreply@blogger.com0tag:blogger.com,1999:blog-8393905335431121067.post-82113289202490441202009-03-18T16:17:00.002-04:002009-03-18T16:23:25.624-04:00New My Faves BlogIn case you haven't seen it yet, I have a new blog that is designed to record my recommendations and favorites of products, services, resources, affiliates and, well, anything else I think is cool.Check out MyFavesList blog! Enjoy.Sally Witzkyhttp://www.blogger.com/profile/08094044618042097641noreply@blogger.com0tag:blogger.com,1999:blog-8393905335431121067.post-83121422681448873902009-03-16T22:43:00.009-04:002009-03-16T23:16:21.202-04:00If they can build it, you can too.Inc. Magazine published a slide show today entitled "How two friends built a $100 million company." The two guys are childhood friends Adam Lowry (left) and Eric Ryan (photo credit Inc. Magazine and Emily Nathan).The photo story is about the rise of Method Home, a company they started in 2000, and their four points of advice for anyone else with entreprenuerial spirit. That same spirit is what Sally Witzkyhttp://www.blogger.com/profile/08094044618042097641noreply@blogger.com0tag:blogger.com,1999:blog-8393905335431121067.post-79217908727875151812009-03-05T07:58:00.004-05:002009-03-05T08:22:51.156-05:00Testimonials & Referrals: The Power behind your BusinessOne must provide a great product or service to get referred and overdeliver on value add. And one must ASK for the referral which many biz owners haven't incorporated into their daily communications or routine and I think one has to remind people that you want to grow your customer base and/or take your business to the next level. Real estate professionals are awesome at asking.For those people Sally Witzkyhttp://www.blogger.com/profile/08094044618042097641noreply@blogger.com0tag:blogger.com,1999:blog-8393905335431121067.post-27829303768457746882009-02-28T18:12:00.008-05:002009-02-28T19:44:57.183-05:00Your Twitter bio. Your brand in 160 characters.Believe it or not, a 160-character bio can say a lot about you and your personal brand. Not only that, but it can either encourage or discourage people to follow you in a split second, which may mean that someone you want to follow you won't. And second chances don't come easily.There are thousands of aspects of Twitter that I could write about but it seems people are not aware of how much impactSally Witzkyhttp://www.blogger.com/profile/08094044618042097641noreply@blogger.com4tag:blogger.com,1999:blog-8393905335431121067.post-22668360585845277022009-02-21T20:33:00.001-05:002009-02-21T20:36:25.009-05:00Learnings from Richard Branson's Leadership StyleI was intrigued by an article in the November 2008 issue of Entrepreneur magazine about Richard Branson and his views on business – and life. Certainly, no one could say that he isn’t a risk taker. In talking about cheating death in some of his personal stunts, he says “…just like in business, I have to stay completely focused. I haven’t got the time or the energy to spend getting scared.” Sally Witzkyhttp://www.blogger.com/profile/08094044618042097641noreply@blogger.com0tag:blogger.com,1999:blog-8393905335431121067.post-71775386404631889982008-11-19T16:56:00.002-05:002008-11-19T17:04:03.980-05:00Why developing a personal brand is critical in this economy.Ever since Tom Peters talked about the importance of “brand you” and long before, people have been developing their own personal brands. Whether its celebrity brands of Tiger Woods, Donald Trump or Richard Branson – or perhaps lesser known personal brands of a host of authors, coaches, dancers and songwriters, we know that there is a way to cash in on the success of a personal brand.For years, Sally Witzkyhttp://www.blogger.com/profile/08094044618042097641noreply@blogger.com0tag:blogger.com,1999:blog-8393905335431121067.post-15524830231720980252008-11-09T06:59:00.008-05:002008-11-19T17:06:11.228-05:00My Web 2.0 status: Social networking, blogging and moreI'm definitely making progress on adopting Web 2.0. Slow, but moving forward.I've chosen LinkedIn, Plaxo and Facebook as my social networks. I use all three because their purposes and applications are different -- and certain groups of my contacts tend to use only one or two of the three. Most of my business contacts use LinkedIn, many traditional network marketing folks use Plaxo (it's been Sally Witzkyhttp://www.blogger.com/profile/08094044618042097641noreply@blogger.com2tag:blogger.com,1999:blog-8393905335431121067.post-40198456894022323882008-11-03T11:11:00.012-05:002008-11-03T12:37:17.634-05:00Blog, blog, blog. What's so cool about it?There are many reasons why people start their own blog but for those of you who haven't gotten the hang of it yet -- or just think it is too overwhelming -- I'd like to share a few reasons why I blog.Reason #1: It's healthy.First, there's the health benefit of the act of writing itself. Yes, writing -- like laughter -- is simply good medicine. Our forefathers wrote in leather bound journals and Sally Witzkyhttp://www.blogger.com/profile/08094044618042097641noreply@blogger.com0tag:blogger.com,1999:blog-8393905335431121067.post-16270925822337559562008-10-28T14:52:00.006-04:002008-10-28T15:43:04.733-04:00Building your personal brand. What's your message?We only have one body, one identity, one life. Our uniqueness is ours alone, and doesn't belong to anyone else but us. It's easy to hide behind the company we work for. Or the people we associate with. Some people just don't want to "put themselves out there." Living under the radar, so to speak, seems more comfortable. And yet we long for some level of personal success, achievement, satisfactionSally Witzkyhttp://www.blogger.com/profile/08094044618042097641noreply@blogger.com0tag:blogger.com,1999:blog-8393905335431121067.post-49819377194124792792008-10-14T20:35:00.004-04:002008-10-14T21:18:31.932-04:00Talented "do-whatever-it-takes" People: Amazing and pricelessThis weekend, I had the honor of working an event in Orlando with a handful of really terrific people. And I'm amazed at the level of commitment and service these folks brought to this event. They are used to working with people like themselves, somewhat outside of the corporate and traditional business world. So I know that working 18- to 20-hour days non-stop is almost commonplace for them.Sally Witzkyhttp://www.blogger.com/profile/08094044618042097641noreply@blogger.com0tag:blogger.com,1999:blog-8393905335431121067.post-55670675895778613302008-10-08T12:39:00.008-04:002008-10-08T21:20:42.091-04:00Ryder Cup Leadership: Azinger's strategy workedI've been stewing for a few weeks on the leadership efforts displayed by that of the U.S. Ryder Cup captain, Paul Azinger, admiring both his dedication and courage to set up the underdog team for a win.For two years, he worked diligently on both the strategy and setting the vision. The strategy included getting what he felt was an antiquated selection process fixed so that the players who were Sally Witzkyhttp://www.blogger.com/profile/08094044618042097641noreply@blogger.com0tag:blogger.com,1999:blog-8393905335431121067.post-82756852807891195842008-09-17T11:36:00.009-04:002008-09-18T07:36:58.210-04:00Where does impact live? 5 tips from the Master Media Coach.One of the best speakers at last week's World's Greatest Marketing Conference was media coach, Joel Roberts. As a media coach, his job is to get other people to listen to your story which means he has to help you create a compelling, impactful story in the first place. So here are 5 things that I learned from him last week that I thought I'd share:Don't go to the media expecting to get Sally Witzkyhttp://www.blogger.com/profile/08094044618042097641noreply@blogger.com0tag:blogger.com,1999:blog-8393905335431121067.post-45243276101170585972008-09-05T07:48:00.010-04:002008-09-05T22:21:41.867-04:00Your next lecture. Take a stand.I'm still being inspired by Randy Pausch's last lecture, the meaning behind his life lessons and what he accomplished by sharing his beliefs with the world (well, he might not have known it would be with the world but YouTube had a different idea).And certainly the political season is in full force and, no matter your views, we know that it is time for both candidates to take a stand on their Sally Witzkyhttp://www.blogger.com/profile/08094044618042097641noreply@blogger.com0tag:blogger.com,1999:blog-8393905335431121067.post-9216016165777150482008-08-24T07:02:00.006-04:002008-08-24T11:32:31.796-04:00Optimum Performance: Defrag your life, your business.Most of us know when our computer is starting to run slow, to gag and to just not work as well as it used to that performing a simple hard disk defragmentation process is often all it takes for our computer to run better and for us to regain our sanity. Now I'm definitely not an IT pro, but I believe the process can take an hour or so and it basically finds all the free space that is in very Sally Witzkyhttp://www.blogger.com/profile/08094044618042097641noreply@blogger.com1tag:blogger.com,1999:blog-8393905335431121067.post-21153886140453481832008-08-19T20:01:00.017-04:002008-08-20T08:56:31.494-04:00Own your greatness.I'm getting ready to embark on a new chapter of my career to help people do what Les Brown says, "own your greatness." What inspires me are the people who are seeking more, those who ask "is that all there is?" or "How'd I get here?" or who say "I'd really like to be doing something else." Those who want to do more fulfilling and rewarding work, not being satisfied where they are.Then there are Sally Witzkyhttp://www.blogger.com/profile/08094044618042097641noreply@blogger.com0tag:blogger.com,1999:blog-8393905335431121067.post-72510630086015398862008-08-17T06:41:00.005-04:002008-08-17T18:25:45.825-04:00The maturation of Mandela: His 8 lessons of leadershipIf you haven't yet read Time magazine's article on on Nelson Mandela, it's an impressive recap on Leadership from the man who's now 90 years young. I've listed 3 out of his 8 leadership lessons that I'm most passionate about -- you can read the article and choose your own.Lesson #1: Courage is not the absence of fear -- it's inspiring others to move beyond it.That is so true. Often we have to Sally Witzkyhttp://www.blogger.com/profile/08094044618042097641noreply@blogger.com0tag:blogger.com,1999:blog-8393905335431121067.post-78590846224487406942008-08-15T19:14:00.013-04:002008-08-16T08:05:12.407-04:00Exuberance: Where does it come from?I've really never thought too much about the word "exuberance" until I met a land developer in northern Virginia by the name of John Clark. We were talking about ways to describe his passion for land development and in particular for his vision of Haymount, a new urbanist community near Fredericksburg -- a project he's been working on for many years. It was more than passion and certainly more Sally Witzkyhttp://www.blogger.com/profile/08094044618042097641noreply@blogger.com0