Every moment of every day, choose.

I ran across this wonderful reminder this morning that was printed in one of Stephen R. Covey's "portable" books entitled "Choice: Choosing the Proactive Life You Want to Live" and thought it was well worth sharing. A reminder that our lives are a series of choices we make every day in each moment. What are you choosing, right now?

Choose to do the right thing, the tough thing -- not the familiar easy thing. Choose the way of the warrior or the way of the coward. Make your choice out of love instead of fear. Choose from the heart. Choose to live fully, not to sleepwalk through your life. Choose to respond with the way you really feel, not the way you're supposed to feel. Choose the mineral water over the soda; choose the lemon juice and olive oil over the blue cheese; choose the walk in the park over the ride to the mall. Choose simplicity over extravagance. Choose conversation over the television. Choose to talk things out rather than stew in your anger overnight. Choose compassion and generosity. Choose to smile instead of frown. Make your own choices in your own time and choose to stick with them.

~ Rachel Snyder

Building your personal brand. What's your message?

We only have one body, one identity, one life. Our uniqueness is ours alone, and doesn't belong to anyone else but us. It's easy to hide behind the company we work for. Or the people we associate with. Some people just don't want to "put themselves out there." Living under the radar, so to speak, seems more comfortable. And yet we long for some level of personal success, achievement, satisfaction or fulfillment.

But I don't believe there's any reason to hide our strengths. Who we are. Our authenticity. It would be like the parable of the man who hid his talents by burying them. To him were given no more. But to the man who utilized his talents, many more were given.

Some people think that building a brand identity costs a lot of money. Or time. It really doesn't have to. Brands can be built almost entirely using the internet these days -- and many of the services are free or at nominal cost. Just like anything else, it's only difficult if we make it difficult.

What do you want to be known for? What do you want to say? What lesson have you learned that you'd like to share? What can you teach from your experience? What opinion do you have about a topic that you're passionate about?

Brands are simply a culmination of thoughts and images of an individual or company, and the perception of that brand is often in the eye of the beholder. Brands are never fully built or complete. Rather, they are moving targets being shaped proactively by the owner and those with whom the owner interacts.

When you ask some people about their brand, they think about the brand of the company they work for or are associated with. But I like to ask people about their own personal and individual brand. Yes, that's right -- I'm asking you. Are you proactively crafting your unique story? Do people know who you are and what you stand for? Or are you standing idly by waiting for your brand to be created all by itself?

I encourage you to take some action today. I'm amazed at how many people still do not have something simple as a website or blog that begins to define them. God has given us gifts in the form of talents. Let's not bury them in the sand.

There's a video about a little boy who picks up a starfish on the beach and throws it back into the ocean. And an observer asks what he is doing. And he tells that man that if the starfish doesn't get thrown back in it will die. As the man looks across the beach that goes on for miles, he says to the boy that he can't possibly make a difference as there is miles of beach and hundreds maybe thousands of starfish that have washed up. As the little boy throws another starfish in the ocean, he replies by saying "I made a difference for that one."

Building a personal brand isn't about us necessarily. Oh, it can be, for sure. But it's really about being authentic and true to ourselves. And it's about sharing a story or lesson that perhaps just one person -- another human being -- can be inspired by and go on to do something in his or her life that's good. Something that maybe he or she wouldn't have done if the two people had not crossed paths. Take action today. You'll be surprised at the goodness you'll receive in return.

Talented "do-whatever-it-takes" People: Amazing and priceless

This weekend, I had the honor of working an event in Orlando with a handful of really terrific people. And I'm amazed at the level of commitment and service these folks brought to this event. They are used to working with people like themselves, somewhat outside of the corporate and traditional business world. So I know that working 18- to 20-hour days non-stop is almost commonplace for them. I don't think they realize how unusual it is to work with people who will do what they do, with such a wonderful serving attitude and who will still smile and laugh and have fun no matter what goes wrong, no matter how many problems they solve, no matter how tired and physically and mentally exhausted they become.

People like that inspire me to be at my best. To not let my teammates down. To do whatever it takes to create a fabulous experience for the participants. To do special things for other people. To not let anyone pass me by without offering them a smile. To help others be their best.

I think we learn a lot about ourselves in those moments or challenging times in our lives that we are pushed to our limits. Somehow we can handle more than we could before, fewer things seem to bother us, and we get more accomplished in less time because our boundaries have been expanded, our tolerances have been extended, and our physical and emotional selves begin to become immune to sickness, pain and stress.

Clearly not everyone would choose to put themselves through such a test. And certainly not many people would do it repeatedly. But for those who do, something happens to them over time. As the good book says, iron sharpeneth iron. As we become stronger ourselves, we help others to become stronger. We understand more fully to lean on a power that's greater than our own. To have faith that everything will turn out just fine. And for that reason, I suppose it's not a bad gig. You know, to work with such talent. I figure that in a few months time, I'll take my own self to a new level. To a place I've not been previously.

I'm a different person than I was last Thursday when I left to work with these folks. And I'll reach another new level when I work with them again in a few weeks. They tapped into their greatness and helped me to tap mine. And there's no better way to learn than to do. I admire them, honor them and will be forever grateful that I was a part of their team.

To the 6 event team members and all the event volunteers, I say "thank you." You truly rock.

Ryder Cup Leadership: Azinger's strategy worked

I've been stewing for a few weeks on the leadership efforts displayed by that of the U.S. Ryder Cup captain, Paul Azinger, admiring both his dedication and courage to set up the underdog team for a win.

For two years, he worked diligently on both the strategy and setting the vision. The strategy included getting what he felt was an antiquated selection process fixed so that the players who were playing their best going into the Ryder Cup actually got to play. In addition, he was able to negotiate 4 captain's picks instead of just 2. That helped him to feel like he could implement a truly winning lineup because, at the end of the day, a win can only be achieved if the guys were playing well leading up to the event.

He also set up a vision which, interestingly, wasn't so much about winning at all. He wanted simply to utilize the Ryder Cup as an opportunity for as many people as possible to have an experience they would never forget, win or lose. He even made sure he had 3 co-captains, people he knew he could trust and people who had had his back in the past when he needed them. Faldo said he didn't want more than one, that he himself wanted to maintain a pulse on the tournament. But you have to admire Azinger for realizing that having a small core team around him would not only give those guys the experience of a lifetime, a small thank you for their previous service to him, but would also help to relieve the intense pressure and tension that an event of that magnitude ensues.

Whether you're an avid golfer or have tooled around a bit or even have never picked up a club in your life, Azinger certainly shows us some leadership lessons that we can apply to our business, our clients' businesses and our life.

1. Make a thorough evaluation of the current situation, what has worked and what hasn't. Azinger met with all the past U.S. Ryder Cup captains to get their input, but in the end he made his own analysis and conclusions.

2. Push for change. If your analysis reveals to you that the process needs to be improved then, by all means, do what you have to do to make those changes happen. Azinger had to stand up for what he believed in, he made specific recommendations on what needed to be changed to improve the selection process, and got agreement by the golfing gods. No small feat.

3. Set a vision that people can embrace. And champion the cause. Companies often fail maintaining a vision because either their vision is only about making money or they forget to rally their people around the common bond. Azinger did a great job of creating a vision that was about creating the experience of a lifetime and he grounded his vision in plans that supported it, even with a PEP rally, t-shirts printed with the "13th man,"-- a phrase he coined for the Kentucky crowd, and making sure the details supported his vision. I believe a vision like this took pressure off the team because they knew that if they had a great experience they were winners to matter the final outcome.

4. Let the team members be themselves. What I liked about Azinger's style was that he seemed to allow each team member to flourish in their own space. Professional golfers certainly are akin to this more individual sport so allowing their strong personalities, their playing preferences and their individual strengths to shine through was key to the success of the overall team.

5. Allow what's going to happen, happen. Game day is not the time to micro-manage. Azinger had a lot of trust in his team and his co-captains, he believed in the strategy and vision that he cast, and when it came for the guys to tee it up, he had to "let go and let God" so-to-speak. He had to let it ride. This is probably the most difficult thing for a leader to do -- to gently stand back. To coach and not direct. To reassure and not be disappointed when things don't go your way. To continually motivate and pump up both the players and the crowd or audience.

6. Celebrate with your team and extended team. I fully believe that Azinger planned to celebrate fully even if they lost. Because his vision of creating a highly memorable experience would have been fulfilled. And the team would not have walked away with heavy heads in defeat. The fact that they could celebrate with such a patriotic win just made the end sweet -- a win that they could share with their family, friends and the rest of the nation especially at a time that the nation -- and the world for that matter -- is in economic turmoil.

There has never been a time in recent history in which influential leadership is as important as it is right now. Whether you're running a department, a division, a company or a nation, it is imperative to be an effective leader who can cast the right vision, who can implement strategy and change for the better, and who can encourage greatness in the people he or she leads.

Where does impact live? 5 tips from the Master Media Coach.

One of the best speakers at last week's World's Greatest Marketing Conference was media coach, Joel Roberts. As a media coach, his job is to get other people to listen to your story which means he has to help you create a compelling, impactful story in the first place. So here are 5 things that I learned from him last week that I thought I'd share:

1. Don't go to the media expecting to get interviewed or to get publicity until you're ready. Get clarity first and have your marketing in place before you attempt to sell your story.
2. Clarity comes with concrete, specific language and does not live in the abstract. If you're going to make impact, be as specific and clear as possible. If you try to tell people what you do or how you got to the place you're in now in general terms, not only will you not be able to sell your story but you won't even get listeners. The media favors the concrete over the abstact, every time and all the time.
3. Sell the problem first, not your solution. What's the problem you remedy for your clients or customers? This is a common mistake that people and businesses make. Make the problem known! Talk about it with drama and grit. Don't just enroll people in the problem but pull them in. Submerge them in it. Steep them in it. Paint that picture. Address it clearly and head on -- or -- get them to have the problem you solve (there are two kinds of problems -- ones people have or ones they don't). Think of yourself as being in the problem distribution business. You can only sell your solution when people can relate or identify with the problem first.
4. Make it real. Make it human. Look for balance between humanity and your expertise. So in addition to making your story crystal clear, remember to access that place -- that human, vulnerable place in you -- predictably and learn to articulate the message precisely. Access predictably; articulate precisely. Tell the most dramatic story, whether it's your personal story or one of your client's. Choregraph your own energy around it when you tell it and bring the emotion in to it for people.
5. Follow a model; master it then transcend it. An easy short model to begin with is to use this phrase "Today I'm (insert all the good specifics about your current success) but it wasn't always that way. I used to be (insert the things you were that you're not now) and/or I tried (insert specifics of all the things you tried) and nothing worked. It wasn't until I discovered (insert the thing that turned you around, your revelation or epiphany) that led me to where I am today. Can I tell you more?" If you can begin with this model of how to set up the short version of your story, then you'll be able to pique the media's interest (or anyone you're selling to) about why they should hear more. Basically, you'll use this as "the short memo that explains why the longer memo is necessary." Master this template and then you can revise to make it your own.

Joel is a masterful media coach who has helped many authors and corporate executives prepare for major media interviews on Oprah, the Today Show and radio stations too numerous to mention. His joy comes from teaching intensive 3-day Excellence in Media seminars, and upcoming dates along with contact information can be found at http://www.joelroberts.com/.

Your next lecture. Take a stand.

I'm still being inspired by Randy Pausch's last lecture, the meaning behind his life lessons and what he accomplished by sharing his beliefs with the world (well, he might not have known it would be with the world but YouTube had a different idea).

And certainly the political season is in full force and, no matter your views, we know that it is time for both candidates to take a stand on their beliefs and communicate their strategies and action plans for fixing our economy and keeping us safe. As we hear speeches and listen to beliefs, plans and opinions, we can be influenced to shape our own thoughts in order to vote for the candidate that we feel will be best to lead this great nation.

Whether it's Randy Pausch or a politician, taking a stand for kids or country is vitally important. Mission critical, in fact. There are many professors like Randy Pausch and hockey moms like Sarah Palin and singers like Paul Potts in the world. People who are doing great things but for most of their life hide behind running their day-to-day lives, when the world needs to hear what they have to say. The world needs to hear their voice. To positively impact the lives of others. To inspire a cause. To challenge the status quo. To entertain. To move people at a cellular level.

So if tomorrow you were given a stage and you had a chance to give a speech the whole world may hear, what would you say? What lessons would you like to teach? What talents or experiences would you like to share? In what way would you like to influence others? What legacy would you like to begin creating and leaving for your family?

Each of us already have a stage and we probably don't even realize it. That stage starts in the form of a blog. An ebook. A book. A conversation at the coffee shop. A talk in front of a small group.

Harv Eker once said, "if you've learned something and you don't teach it, you're ripping people off." You know, that couldn't be further from the truth. Some people say they're afraid to put themselves out there. Yes, it does require a decision -- a rather simple acceptance of being who you are.

So what if. What if you share and you don't get any feedback. Who cares? That doesn't mean a life didn't get changed for the better. Some people will never tell you. Or some will tell you years later. As many trainers have said, "if I only make a difference in one life, it will be worth it." And I agree. But what if you could make a difference in 100. Or 1000. Or 1 million. Or 10 million.

Randy Pausch just thought he was giving a lecture for his kids and a few people at CMU. He didn't know that the lecture he would give on September 18, 2007, would be seen by over 10 million people on YouTube. Nor did he know the material would be published so quickly into a book that would live on long past his life. In fact, I just gave a copy of the book to my nephew for his college graduation, with a note that said "may you achieve all your childhood dreams." That one bit of inspiration, or the many millions like it, wouldn't have been possible if Randy hadn't of made the decision to press on, even in the face of impending death, to spend some of his last days writing a speech and putting some slides together. He made a decision. He took a stand. He shared his beliefs.

And so did our country's founding fathers. Proof that we can't take anything for granted.

So what's your next lecture? What of your life will you share with others? And when will you share? Take a stand.

Own your greatness.

I'm getting ready to embark on a new chapter of my career to help people do what Les Brown says, "own your greatness." What inspires me are the people who are seeking more, those who ask "is that all there is?" or "How'd I get here?" or who say "I'd really like to be doing something else." Those who want to do more fulfilling and rewarding work, not being satisfied where they are.

Then there are the people who by most accounts are already successful who need a little boost, too. The CEO who is looking for the next chapter of his/her life who just hasn't stopped long enough to think it through or make it important enough to take action. The author who's already published and sold many books but hasn't figured out how to build his or her internet presence. The Think Tank group that hasn't figured out how to use blogging to collaborate and expand their collective thinking. The small business owner or entrepreneur who needs to take his/her business to the next level.

There are so many things that stop people from what I refer to as "mission critical." I believe it is critical, somehow mandatory, that each one of us fully lives our mission. And I'm talking about in business or in life. Can you imagine? What would it be like if you and everyone around you did nothing but exactly what they were put here on earth to do?

I'm reminded of Paul Potts, the opera singer who won Britain's Got Talent reality TV show for '07. The guy had a voice like that and was hiding out selling cell phones for goodness sake. No confidence whatsoever. Unbelievable. His life has completely changed -- and all of us are the benefactors as we have the wonderful opportunity to listen to the passion in his voice because he chose to own his greatness -- he chose to trade his singing in the shower for singing on the world's stage. There's no way one can listen to Paul sing Nessun Dorma and not be moved. Truly moved. And his humble story just makes him that much more compelling as an artist. And everything he's been through in life has made him what he is today.

The thing is...he's not the only one. There are many more like him. Those of us who hide behind whatever lack of confidence we have in ourselves. Having incredible talent and not even being aware of our amazing gift. And "gifts" are like that...they come so naturally to us that we don't even realize what we've been given. We have to stop, be aware and make the right decisions.

I love what Paul said in his biography, "I was so nervous I was shaking like a jelly, but when I watch that audition back, I can see in my eyes that when I start to sing I go to a totally different place and the nerves just vanish."

What do you do that takes you to a totally different place? Where can you can get lost in doing it and time just seems to stand still in the moment? Where can you feel free from fear? What moves you??? Remember that everything in your life -- all your experiences, successes and failures, happiness and sadness alike -- have been given to you to bring you to this place. This moment right now. Will you choose to own your greatness? Or will you cower and retreat to a place of perceived safety? Be bold.

The maturation of Mandela: His 8 lessons of leadership

If you haven't yet read Time magazine's article on on Nelson Mandela, it's an impressive recap on Leadership from the man who's now 90 years young. I've listed 3 out of his 8 leadership lessons that I'm most passionate about -- you can read the article and choose your own.

Lesson #1: Courage is not the absence of fear -- it's inspiring others to move beyond it.

That is so true. Often we have to take some action ourselves in order to help others see that it's o.k. And sometimes it requires great faith in ourselves, our abilities, the unknown and a higher spiritual power. One of the best quotes of all time is from Gandhi, "We must be the change we wish to see in the world."

Lesson #3: Lead from the back -- and let others believe they are in front.

This is a critical leadership lesson. I've seen many leaders make the mistake of always thinking they should be in front instead of drawing out the greatness in others. And they can't even begin to see how and what it costs their companies in terms of creativity, innovation, engagement, speed, client relationships, (I could go on and on). It's like they forget that their role as a leader is to teach and inspire others to lead.

There are two books that I've devoured on this subject, because I felt the authors were humble in their writings, realizing the mistakes they had made and where they had achieved success within their organizations. The first is from Michael Abrashoff, "It's your ship" and the second from Belasco & Stayer, "Flight of the Buffalo." Both books are in my Amazon recommended read list.

Lesson #7: Quitting is leading too.

I don't think we hear this very often in leadership advice but it is good advice to heed. Mandela says, "Knowing how to abandon a failed idea, task or relationship is often the most difficult kind of decision a leader has to make." And I would add that knowing "when" to equally critical.

His 90th Birthday

Quoted from the end of the article... Ultimately, the key to understanding Mandela is those 27 years in prison. The man who walked onto Robben Island in 1964 was emotional, headstrong, easily stung. The man who emerged was balanced and disciplined. He is not and never has been introspective. I often asked him how the man who emerged from prison differed from the willful young man who had entered it. He hated this question. Finally, in exasperation one day, he said, "I came out mature." There is nothing so rare — or so valuable — as a mature man. Happy birthday, Madiba.

Nelson Mandela is proof that one person can make a difference. Let's never stop asking ourselves, each day and each present moment, how we can make a difference in the lives of others. Be inspired by one man's life.

Inspiration is like oxygen to the soul.

Several years ago, I was with a group of managers and we were talking about leadership and our role as leaders. We talked about the word inspire, and I remember one fairly young manager saying "whoa, I never thought of myself as someone who inspires." He responded as if the word was sacred. But by the end of the session, he began to really grab hold and accept the idea, and walked away looking at his position in a brand new light.

He was right in thinking the word carried some sort of holiness to it. It was derived from the latin word "inspiratus," pp of inspirare which means to "inspire, inflame, blow in to," from "in-spirare" which means "to breath" or "to breath into". Websters says that "to inspire" means to influence, move or guide by divine or supernatural inspiration." So I like to think that "to inspire" or "in-spirit" means to breathe spirit into someone, to not only touch their soul but to awaken it, as if we were breathing oxygen into someone who needs it to sustain life, i.e. a method of divine CPR.

So you can see how critically important it is to inspire someone, to wake up in the morning with the thought of "who am I going to inspire today?" or better yet "how many people can I inspire today?" Inspiring someone isn't difficult -- a smile, an act of engagement or a few words of gratitude or encouragement is sometimes all it takes to bring greatness up and out of someone's inner being. Try it for 21 days (it takes 21 days to create a habit) and see how you can breathe life into others.

For those of you who are leaders in your organization, you have much bigger opportunities and perhaps a much bigger responsibility to inspire your employees. There are some very simple things you can do to inspire people such as take 6 people on your staff to lunch -- but take 6 people you've never had lunch with before. Invite them personally. Or call an impromptu "stand up" staff meeting for no other reason than to share with them how you personally were inspired by something or someone lately, and make the story relevant to your staff. Employees have a tendency to emulate the leadership, whether they consciously choose to or not. If you inspire them, they'll be more likely to inspire others.