Facebook's billion dollar revenue forecast; it's THE media, social or not

As we see advertising revenues dwindle in traditional media, particularly magazines and newspapers, we'll be soon seeing an opposite shift in the form of a tipping point happening in new media, particularly the social networks such as Facebook and Twitter. In this story from Reuters on July 6th, Silicon Valley entrepreneur and Facebook board member, Mark Andreessen, tells Reuters that while Facebook's revenue is at $500+ million this year, it is forecast for several billion in the next five years. "Privately held Facebook...has never disclosed its revenue except to say it expects 70 percent growth this year," the article quotes.

And did you know the high profile Web start-up, Twitter, while not making any money at the moment and instead establishing the user experience first (unlike mySpace), was asked by the U.S. State Department to reschedule planned maintenance during the Iran election crisis, because it "considered Twitter a vital communications channel for protesters?"

We're all beginning to understand more fully that Facebook and Twitter are destined to not just be social media channels used by some, but to become mainstream media channels used by most. The New Media isn't so new these days and media properties like Facebook and Twitter are becoming viable ways in which we receive our news in our beloved sound bytes and at a rate of speed that our minds crave. They are this generation's version of USA Today, bringing news to us where we connect with family, chat with friends and engage with those our businesses serve. Even the word "news" is being redefined because on the social networks, we get to choose and even create our own channels.

Engagement is such a key premise to understand more fully as people use the social networks because it's not about shouting messages from the rooftops, or treating the social media like more traditional media in one-way communication. To be successful in engaging others, one must first engage IN others. The old saying of WIIFM has never been more important than now -- your message must be about your audience, about each one in particular. One-to-one communications lives on, here and now in every moment. Remember those books we all read from Rogers & Peppers?

And the only question is how many moments can you catch with authentic relevancy? There are several definitions of engagement and my favorites for social media application are to interlock, mesh, involve, engross, pledge oneself and to deal with someone especially at length. The social media are long-term engagement tools not advertising tools, and the sooner we change our thinking, the better. Brands, whether your personal or company, will be built on engagement, authentic relevancy and thoughtfulness of others.

If you have questions about how to best to utlize the social media or how to consume or create content, please contact Sally Witzky for consultation.

Every moment of every day, choose.

I ran across this wonderful reminder this morning that was printed in one of Stephen R. Covey's "portable" books entitled "Choice: Choosing the Proactive Life You Want to Live" and thought it was well worth sharing. A reminder that our lives are a series of choices we make every day in each moment. What are you choosing, right now?

Choose to do the right thing, the tough thing -- not the familiar easy thing. Choose the way of the warrior or the way of the coward. Make your choice out of love instead of fear. Choose from the heart. Choose to live fully, not to sleepwalk through your life. Choose to respond with the way you really feel, not the way you're supposed to feel. Choose the mineral water over the soda; choose the lemon juice and olive oil over the blue cheese; choose the walk in the park over the ride to the mall. Choose simplicity over extravagance. Choose conversation over the television. Choose to talk things out rather than stew in your anger overnight. Choose compassion and generosity. Choose to smile instead of frown. Make your own choices in your own time and choose to stick with them.

~ Rachel Snyder

FastCo Blog: Dan Schawbel on Personal Branding

I've been keeping up with Dan Schawbel on Twitter but hadn't had a moment to grab his book -- so it was great to run across a quick summary of Me 2.0 on Fast Company blog.

Whether it's GenY or Boomers, personal branding is becoming so critical these days -- especially with people losing their jobs and having to start their own consulting or freelancing businesses, as I've witnessed so much lately. So many are in a bit of a desperate mode they jump on the social networks fast and get started quickly without any regard to what is that going to look like? Or what is my personal branding strategy?

I occasionally recommend that a client spend some time with a business or life coach before getting to me for social branding, as often the person isn't clear on how to maximize their strengths. I might recommend they see a coach like Carroll King Schuller of Organic Blueprints to help them get on track first. It is only then that I can help them take that direction and build a brand out of it creatively and authentically.

I agree with Dan when he talks about the job boards. If that is all someone is doing to look for a job, they'll be out of work for a long time. People are much more assertive, even aggressive in their job search -- and competition for many of the very good jobs is fierce. If one doesn't have the perfect blend of education, experience and zeal needed for that particular job, then there's often someone else who does. Using the social networks and keeping your name and your strengths in front of your connections will go a long way toward not only getting a job but in starting your own business as well.

I've seen many people spend months -- two, three, even 6 months -- looking for a job only to become depressed and frustrated with the so-called system. If they were to put that same energy into building a business or partnering with someone else who is looking for work, they could be building an income stream very quickly. Again, thanks to Fast Company for providing Dan's perspective.

I'll be glad to answer any questions you may have about developing or marketing your own personal brand. Just shoot me an email anytime.

Why developing a personal brand is critical in this economy.

Ever since Tom Peters talked about the importance of “brand you” and long before, people have been developing their own personal brands. Whether its celebrity brands of Tiger Woods, Donald Trump or Richard Branson – or perhaps lesser known personal brands of a host of authors, coaches, dancers and songwriters, we know that there is a way to cash in on the success of a personal brand.

For years, actors and actresses have been building their own brands and then renting them out to the director of their next film. That’s what makes the cash registers at the box office ring. But the same approach can be utilized for anyone in the work place. Celebrity or “expert” status can be developed at even the local level by being a person who is well-connected, willing to teach and share, willing to be open.

Authors gain a unique position in the marketplace simply by writing and publishing their thoughts about their expertise or lessons learned. It seems an author can gain almost instant credibility and turn into a sought-after speaker just by getting a book published. Doesn’t even have to be a best seller. But if it does rank on the best-selling lists (which doesn’t always mean it’s a great book), then some level of celebrity status is sure to follow. Just think about J.K. Rowling, the author of the Harry Potter books – a young, unwed mother determined to write. Or authors like Mark Victor Hansen and Jack Canfield – who were turned down from 134 publishers until they finally found one who would take on the Chicken Soup for the Soul series – which is still going strong, 100 million books later.

Personal brands give a person leverage that didn’t exist before. Not only in the job market, but also in generating passive and residual income. A recording artist makes money each time his or her song is played on the radio or a CD is sold. Both recording artists and authors can make money when they sleep as books and CDs can be purchased from Amazon.com or Barnes & Noble any time day or night, in any country around the world. Not a bad gig. Not everyone has the talent to be a recording artist, but as Bob Proctor says, everyone has a book in them. At least one, perhaps two – or perhaps many more.

But why should YOU work on building YOUR personal brand? I guess the answer to that question is “Why wouldn’t you?” Why wouldn’t you want to strive to be well known in some way? I do believe in the law of attraction but I also believe each of us must take some action in order to attract people, business, money and abundance to us. A personal brand can be started so easily with the use of the social networks that literally someone could be on their way to building their brand in a day. And with a little effort in the evenings – even while watching reruns of House – one could build an internet presence within just a few short weeks.

But certainly that’s not the full answer. Building your own personal brand is critical in this economy because it is like life insurance. It adds a certain level of protection for your income because many people are, for one reason or another, looking for jobs. Or they have jobs but the income isn’t enough to cover their expenses. Or they’re simply not satisfied with either the income they’re making now – or where they are in on their career path.

Recently, I had a conversation with a friend of mine – a very successful and well-educated individual – and he commented that there were points in his professional life that he felt like he has lost his momentum. The adventure in his career wasn’t always there. Have you ever felt like that? I know I have, many times. Many people fall into that same category – the category of “seekers.” Always wanting more. And knowing, without a shadow of a doubt, that “more” is out there just around the corner. That they have the potential to do more, to have more and to, most importantly, be more. Can you relate to that?

During the holiday season, people begin planning for the New Year and make their resolutions. I hope that one of the resolutions you make for yourself will be to take your own personal brand to the next level. And then, do what Mark Victor Hansen suggests, “write a list of 101 goals in 20 minutes.” Be aggressive at what you want to achieve – more is possible than what we first believe. And let's not be afraid to define ourselves and share our beliefs, values and hope for the future.

Building your personal brand. What's your message?

We only have one body, one identity, one life. Our uniqueness is ours alone, and doesn't belong to anyone else but us. It's easy to hide behind the company we work for. Or the people we associate with. Some people just don't want to "put themselves out there." Living under the radar, so to speak, seems more comfortable. And yet we long for some level of personal success, achievement, satisfaction or fulfillment.

But I don't believe there's any reason to hide our strengths. Who we are. Our authenticity. It would be like the parable of the man who hid his talents by burying them. To him were given no more. But to the man who utilized his talents, many more were given.

Some people think that building a brand identity costs a lot of money. Or time. It really doesn't have to. Brands can be built almost entirely using the internet these days -- and many of the services are free or at nominal cost. Just like anything else, it's only difficult if we make it difficult.

What do you want to be known for? What do you want to say? What lesson have you learned that you'd like to share? What can you teach from your experience? What opinion do you have about a topic that you're passionate about?

Brands are simply a culmination of thoughts and images of an individual or company, and the perception of that brand is often in the eye of the beholder. Brands are never fully built or complete. Rather, they are moving targets being shaped proactively by the owner and those with whom the owner interacts.

When you ask some people about their brand, they think about the brand of the company they work for or are associated with. But I like to ask people about their own personal and individual brand. Yes, that's right -- I'm asking you. Are you proactively crafting your unique story? Do people know who you are and what you stand for? Or are you standing idly by waiting for your brand to be created all by itself?

I encourage you to take some action today. I'm amazed at how many people still do not have something simple as a website or blog that begins to define them. God has given us gifts in the form of talents. Let's not bury them in the sand.

There's a video about a little boy who picks up a starfish on the beach and throws it back into the ocean. And an observer asks what he is doing. And he tells that man that if the starfish doesn't get thrown back in it will die. As the man looks across the beach that goes on for miles, he says to the boy that he can't possibly make a difference as there is miles of beach and hundreds maybe thousands of starfish that have washed up. As the little boy throws another starfish in the ocean, he replies by saying "I made a difference for that one."

Building a personal brand isn't about us necessarily. Oh, it can be, for sure. But it's really about being authentic and true to ourselves. And it's about sharing a story or lesson that perhaps just one person -- another human being -- can be inspired by and go on to do something in his or her life that's good. Something that maybe he or she wouldn't have done if the two people had not crossed paths. Take action today. You'll be surprised at the goodness you'll receive in return.

Where does impact live? 5 tips from the Master Media Coach.

One of the best speakers at last week's World's Greatest Marketing Conference was media coach, Joel Roberts. As a media coach, his job is to get other people to listen to your story which means he has to help you create a compelling, impactful story in the first place. So here are 5 things that I learned from him last week that I thought I'd share:

1. Don't go to the media expecting to get interviewed or to get publicity until you're ready. Get clarity first and have your marketing in place before you attempt to sell your story.
2. Clarity comes with concrete, specific language and does not live in the abstract. If you're going to make impact, be as specific and clear as possible. If you try to tell people what you do or how you got to the place you're in now in general terms, not only will you not be able to sell your story but you won't even get listeners. The media favors the concrete over the abstact, every time and all the time.
3. Sell the problem first, not your solution. What's the problem you remedy for your clients or customers? This is a common mistake that people and businesses make. Make the problem known! Talk about it with drama and grit. Don't just enroll people in the problem but pull them in. Submerge them in it. Steep them in it. Paint that picture. Address it clearly and head on -- or -- get them to have the problem you solve (there are two kinds of problems -- ones people have or ones they don't). Think of yourself as being in the problem distribution business. You can only sell your solution when people can relate or identify with the problem first.
4. Make it real. Make it human. Look for balance between humanity and your expertise. So in addition to making your story crystal clear, remember to access that place -- that human, vulnerable place in you -- predictably and learn to articulate the message precisely. Access predictably; articulate precisely. Tell the most dramatic story, whether it's your personal story or one of your client's. Choregraph your own energy around it when you tell it and bring the emotion in to it for people.
5. Follow a model; master it then transcend it. An easy short model to begin with is to use this phrase "Today I'm (insert all the good specifics about your current success) but it wasn't always that way. I used to be (insert the things you were that you're not now) and/or I tried (insert specifics of all the things you tried) and nothing worked. It wasn't until I discovered (insert the thing that turned you around, your revelation or epiphany) that led me to where I am today. Can I tell you more?" If you can begin with this model of how to set up the short version of your story, then you'll be able to pique the media's interest (or anyone you're selling to) about why they should hear more. Basically, you'll use this as "the short memo that explains why the longer memo is necessary." Master this template and then you can revise to make it your own.

Joel is a masterful media coach who has helped many authors and corporate executives prepare for major media interviews on Oprah, the Today Show and radio stations too numerous to mention. His joy comes from teaching intensive 3-day Excellence in Media seminars, and upcoming dates along with contact information can be found at http://www.joelroberts.com/.

Own your greatness.

I'm getting ready to embark on a new chapter of my career to help people do what Les Brown says, "own your greatness." What inspires me are the people who are seeking more, those who ask "is that all there is?" or "How'd I get here?" or who say "I'd really like to be doing something else." Those who want to do more fulfilling and rewarding work, not being satisfied where they are.

Then there are the people who by most accounts are already successful who need a little boost, too. The CEO who is looking for the next chapter of his/her life who just hasn't stopped long enough to think it through or make it important enough to take action. The author who's already published and sold many books but hasn't figured out how to build his or her internet presence. The Think Tank group that hasn't figured out how to use blogging to collaborate and expand their collective thinking. The small business owner or entrepreneur who needs to take his/her business to the next level.

There are so many things that stop people from what I refer to as "mission critical." I believe it is critical, somehow mandatory, that each one of us fully lives our mission. And I'm talking about in business or in life. Can you imagine? What would it be like if you and everyone around you did nothing but exactly what they were put here on earth to do?

I'm reminded of Paul Potts, the opera singer who won Britain's Got Talent reality TV show for '07. The guy had a voice like that and was hiding out selling cell phones for goodness sake. No confidence whatsoever. Unbelievable. His life has completely changed -- and all of us are the benefactors as we have the wonderful opportunity to listen to the passion in his voice because he chose to own his greatness -- he chose to trade his singing in the shower for singing on the world's stage. There's no way one can listen to Paul sing Nessun Dorma and not be moved. Truly moved. And his humble story just makes him that much more compelling as an artist. And everything he's been through in life has made him what he is today.

The thing is...he's not the only one. There are many more like him. Those of us who hide behind whatever lack of confidence we have in ourselves. Having incredible talent and not even being aware of our amazing gift. And "gifts" are like that...they come so naturally to us that we don't even realize what we've been given. We have to stop, be aware and make the right decisions.

I love what Paul said in his biography, "I was so nervous I was shaking like a jelly, but when I watch that audition back, I can see in my eyes that when I start to sing I go to a totally different place and the nerves just vanish."

What do you do that takes you to a totally different place? Where can you can get lost in doing it and time just seems to stand still in the moment? Where can you feel free from fear? What moves you??? Remember that everything in your life -- all your experiences, successes and failures, happiness and sadness alike -- have been given to you to bring you to this place. This moment right now. Will you choose to own your greatness? Or will you cower and retreat to a place of perceived safety? Be bold.

Exuberance: Where does it come from?

I've really never thought too much about the word "exuberance" until I met a land developer in northern Virginia by the name of John Clark. We were talking about ways to describe his passion for land development and in particular for his vision of Haymount, a new urbanist community near Fredericksburg -- a project he's been working on for many years. It was more than passion and certainly more than joy that flowed from him. He was nearly giddy.

To be exuberant is to be "joyously unrestrained and enthusiastic," according to Webster's dictionary. It's more than just having enthusiasm or passion -- it's more like unbridled enthusiasm that's somehow in one's blood and running through their veins rather than an attitude one professes.

So how do we believe so deeply in our vision -- whether for ourselves or for our company -- that we have this unrestrained joy that exudes from us? Is that possible? Realistically, it's not possible to maintain it through the trials and tribulations of life -- or is it? Is that a choice we have?

I remember Anthony Robbins once talking about achieving the point of "sustained joy." I mentioned it to a couple of colleagues and we all talked about how that seemed so impossible to achieve in one's life. Yet Tony, the eternal optimist and NLP expert, believes it is possible. That if you enjoy and love what you're doing so much, that nothing bars you from the feeling and belief that you are truly doing your life's mission. You know, what God intended you to do in it's closest form. And when we're in that place, we experience that joyfully unrestrained enthusiasm (en-theos = in God) that is better referred to as exuberance.

Have you ever experienced that profound joy in your life? When you just could feel yourself enthusiastic beyond belief? Like you were so happy about what you were doing in your life that you couldn't even see straight?

Could you imagine if we were to feel like that more times than not? Rather than experiencing it once in a blue moon -- we would feel it most of the time? Can you imagine the sustained energy that would be with us if we could only figure out what to do that makes us happiest? It's so simple. Find our life's mission and just do it. Do you know what your life's mission is -- what you were put here on earth to do?

Leadership that resonates, captures passion

Last week, a colleague gave me a brochure for the upcoming 10th annual Forbes Executive Women's Forum, Building Bridges. Quite a few great speakers on the line up, including Shelley Lazarus, whom I had the pleasure of hearing speak at the DMA last year.

But I enjoyed reading the agenda details for speaker Annie McKee, co-author of Resonant Leadership: Renewing yourself and connecting with others through mindfulness, hope and compassion. The blurb to describe her talk says "What distinguishes great leaders? Exceptional leaders capture passion. Through resonance, leaders become attuned to the needs and dreams of people they lead. They create conditions where people can excel and are able to sustain their effectiveness through renewal..."

There are some great insights to ponder here. Connecting through mindfulness. Capturing passion. Becoming attuned to needs and dreams (which reminds me of the book, The Dream Manager). Sustain effectiveness through renewal not just of others, but ourselves.

Sounds great conceptually. But in our day-to-day world, how often are we as leaders truly connecting with people? How many of us take a moment to find out what drives an individual team member? Or to make "renewal" a part of the team or company's culture? I believe it happens, sure. But most often we're so busy getting work out the door that we're not keenly attuned to people's needs.

There's a lesson here for all of us. That today, we can make an effort to genuinely connect with someone and build a bridge between who they are and the job we're asking them to do. That's how we capture passion and bring it to life. How we resonate with others. Agree?

Indecision: The opposite of being bold

"Each indecision brings its own delays and days are lost lamenting over lost days...What you can do or think you can do, begin it. For boldness has magic, power, and genius in it."

- Johann Wolfgang von Goethe,
1749-1832, Poet, Novelist and Scientist

And that's all I've got to say about that.

Freedom in a little word called "choice."

“Between stimulus and response there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom."
- Viktor E. Frankl

Words to live by, literally. If we could only learn to live this lesson -- that we have a choice in our responses to people or situations. We can choose to react or we can choose to respond, the latter often coming to us by delaying the response just a bit. Finding that space to collect our thoughts, take a breath, weigh our options, and choose the best response -- which may be a calm response or no response at all.

And then there's the implementation of the 5 minute rule. That when something is really getting to us that we either do something about it right then and there -- take care of the situation calmly of course -- or we choose to let it go so that it doesn't continue to eat at us, as that's unproductive. The 5 minute rule requires discipline -- and lots of it -- but a good practice nonetheless.

Viktor Frankl understood a bit about growth and freedom and hope -- all things we can choose to live for. He exhibited a higher level of consciousness, which he viewed as sort of an unconscious spirituality. Isn't that what it takes to have freedom in our lives? Our decision or choice to respond versus react to situations almost requires us to reach a bit deeper in our being, beyond the ego mind and into the spirit-filled heart. To think more about others and less of ourselves, even in just that split moment of "space" that Viktor refers to. To allow ourselves the freedom that is ours, if we choose.

On being bold: the journey continues

For those of you who know me, you know I'm not shy. I say what's on my mind. I'm candid, frank and direct. And of course, I'm always encouraging other people to speak up and do the same.

But I still get people who tell me to "be bold" or "how could you walk away and not tell them" or "people really want to hear your opinion" or "there are people who want and need your guidance." You're kidding, right?!? People don't want to hear...

And then there's this really funky talent I have where I can rather quickly conceptualize combinations of people and ideas, in sort of a visionary way. It's really hard to explain but it has to do with maximizing people's potential and getting them out of their own box so that they can be freed up to think and act outside the box. I know, I know, sounds so simple but it's a very complicated thing that happens in my brain all the time. The weird thing is that I can apply it to just about any situation or business or anyone -- at any level at just about any time. No research needed -- just a little bit of observation time and my brain wiring goes into action. The more observation, the more concepts I see.

I think the visionary part is that I can "see" the impact of what could happen if a few barriers were lifted -- and those barriers are sometimes difficult to explain to people because they are often barriers in the way people think.

The challenge, of course, is capturing those ideas and sharing them. I'm so used to the ideas coming at a fast pace -- they are so normal to me -- that I discount half of them just like fleeting thoughts. As if they have no value to me or anyone around me. Like popcorn. And then there's the challenge of when I do share, that people either look at me like I have 3 heads or they completely react and disengage and never even try to go with me on the thought journey. Only once in a while do I run across someone who "gets it." So I'm usually left with this vivid "potential picture" that nine times out of ten just fades away until the next one comes, and the next and the next.

If I had my drothers, and I suppose I do, I'd create a new title for myself -- something like chief potential officer. To me, that'd be the coolest job in the world. Job description? Easy as 1-2-3: Observe. See potential. Explain the picture. That's it. No different than an artist or sculptor.

It was Michelangelo who said... "I saw the angel in the marble and carved until I set him free." For me, uncovering potential in a person or a business is simply to take away that which isn't necessary. That which has no purpose. That which no longer serves one well.

I don't know if being more bold is what it will take for me to move forward in my own life. But I do know that being more of who I am -- more accepting of the gifts that God has provided - is mission critical. If I can make a difference in one person's life, it's all worth it. But what if I could make a difference in hundreds or thousands? Or what if by my making a difference in a few lives, many lives could be changed as a result?

Being bold is not about being in someone's face as much as it is about facing challenges head on, with an almost quiet and even deeply spiritual confidence. It's about having the courage to be truly authentic. It's about pushing through fear to gain the opportunities that only freedom from fear can bring. It's about realizing that explaining a "vision" or a conceptual idea can change the direction of a company -- maybe not today, but maybe within a few months or even the next year.

Will you go on this journey with me? Will you commit to being more bold?