The FASTForward Blog » The Return On Investment in Interaction (ROII)

The FASTForward Blog » The Return On Investment in Interaction (ROII) - Using Twitter for Purposeful Contextual Social Search in Social Medical Networks: Enterprise 2.0 Blog: News, Coverage, and Commentary

One of the most interesting and thought-provoking articles I've read in a while about the use of Twitter and Social Media Networks, particularly Social Medical Networks for Enterprise 2.0.

Take a read and let me know what you think. I get asked all the time about how to monetize social media but few understand the power behind the social networks and social interaction that are often difficult to measure but perhaps more valuable than a company, large or small, may realize.

If you own a small business or have started utilizing social media but not sure how to maximize the opportunity, please email me to have a discussion about how to create a ROII for your business.

Here's to your success,

Sally Witzky

Your next lecture. Take a stand.

I'm still being inspired by Randy Pausch's last lecture, the meaning behind his life lessons and what he accomplished by sharing his beliefs with the world (well, he might not have known it would be with the world but YouTube had a different idea).

And certainly the political season is in full force and, no matter your views, we know that it is time for both candidates to take a stand on their beliefs and communicate their strategies and action plans for fixing our economy and keeping us safe. As we hear speeches and listen to beliefs, plans and opinions, we can be influenced to shape our own thoughts in order to vote for the candidate that we feel will be best to lead this great nation.

Whether it's Randy Pausch or a politician, taking a stand for kids or country is vitally important. Mission critical, in fact. There are many professors like Randy Pausch and hockey moms like Sarah Palin and singers like Paul Potts in the world. People who are doing great things but for most of their life hide behind running their day-to-day lives, when the world needs to hear what they have to say. The world needs to hear their voice. To positively impact the lives of others. To inspire a cause. To challenge the status quo. To entertain. To move people at a cellular level.

So if tomorrow you were given a stage and you had a chance to give a speech the whole world may hear, what would you say? What lessons would you like to teach? What talents or experiences would you like to share? In what way would you like to influence others? What legacy would you like to begin creating and leaving for your family?

Each of us already have a stage and we probably don't even realize it. That stage starts in the form of a blog. An ebook. A book. A conversation at the coffee shop. A talk in front of a small group.

Harv Eker once said, "if you've learned something and you don't teach it, you're ripping people off." You know, that couldn't be further from the truth. Some people say they're afraid to put themselves out there. Yes, it does require a decision -- a rather simple acceptance of being who you are.

So what if. What if you share and you don't get any feedback. Who cares? That doesn't mean a life didn't get changed for the better. Some people will never tell you. Or some will tell you years later. As many trainers have said, "if I only make a difference in one life, it will be worth it." And I agree. But what if you could make a difference in 100. Or 1000. Or 1 million. Or 10 million.

Randy Pausch just thought he was giving a lecture for his kids and a few people at CMU. He didn't know that the lecture he would give on September 18, 2007, would be seen by over 10 million people on YouTube. Nor did he know the material would be published so quickly into a book that would live on long past his life. In fact, I just gave a copy of the book to my nephew for his college graduation, with a note that said "may you achieve all your childhood dreams." That one bit of inspiration, or the many millions like it, wouldn't have been possible if Randy hadn't of made the decision to press on, even in the face of impending death, to spend some of his last days writing a speech and putting some slides together. He made a decision. He took a stand. He shared his beliefs.

And so did our country's founding fathers. Proof that we can't take anything for granted.

So what's your next lecture? What of your life will you share with others? And when will you share? Take a stand.

On being bold: the journey continues

For those of you who know me, you know I'm not shy. I say what's on my mind. I'm candid, frank and direct. And of course, I'm always encouraging other people to speak up and do the same.

But I still get people who tell me to "be bold" or "how could you walk away and not tell them" or "people really want to hear your opinion" or "there are people who want and need your guidance." You're kidding, right?!? People don't want to hear...

And then there's this really funky talent I have where I can rather quickly conceptualize combinations of people and ideas, in sort of a visionary way. It's really hard to explain but it has to do with maximizing people's potential and getting them out of their own box so that they can be freed up to think and act outside the box. I know, I know, sounds so simple but it's a very complicated thing that happens in my brain all the time. The weird thing is that I can apply it to just about any situation or business or anyone -- at any level at just about any time. No research needed -- just a little bit of observation time and my brain wiring goes into action. The more observation, the more concepts I see.

I think the visionary part is that I can "see" the impact of what could happen if a few barriers were lifted -- and those barriers are sometimes difficult to explain to people because they are often barriers in the way people think.

The challenge, of course, is capturing those ideas and sharing them. I'm so used to the ideas coming at a fast pace -- they are so normal to me -- that I discount half of them just like fleeting thoughts. As if they have no value to me or anyone around me. Like popcorn. And then there's the challenge of when I do share, that people either look at me like I have 3 heads or they completely react and disengage and never even try to go with me on the thought journey. Only once in a while do I run across someone who "gets it." So I'm usually left with this vivid "potential picture" that nine times out of ten just fades away until the next one comes, and the next and the next.

If I had my drothers, and I suppose I do, I'd create a new title for myself -- something like chief potential officer. To me, that'd be the coolest job in the world. Job description? Easy as 1-2-3: Observe. See potential. Explain the picture. That's it. No different than an artist or sculptor.

It was Michelangelo who said... "I saw the angel in the marble and carved until I set him free." For me, uncovering potential in a person or a business is simply to take away that which isn't necessary. That which has no purpose. That which no longer serves one well.

I don't know if being more bold is what it will take for me to move forward in my own life. But I do know that being more of who I am -- more accepting of the gifts that God has provided - is mission critical. If I can make a difference in one person's life, it's all worth it. But what if I could make a difference in hundreds or thousands? Or what if by my making a difference in a few lives, many lives could be changed as a result?

Being bold is not about being in someone's face as much as it is about facing challenges head on, with an almost quiet and even deeply spiritual confidence. It's about having the courage to be truly authentic. It's about pushing through fear to gain the opportunities that only freedom from fear can bring. It's about realizing that explaining a "vision" or a conceptual idea can change the direction of a company -- maybe not today, but maybe within a few months or even the next year.

Will you go on this journey with me? Will you commit to being more bold?

The new business agenda: Is your mission big enough to be your business strategy?

A few years ago, I read the book "Mavericks at Work: Why the most original minds in business win." So I was delighted to see co-author and Fast Company co-founder Bill Taylor on the Maximum Impact simulcast in May as I wanted to hear what this business futurist had up his sleeve.

While his message didn't stray too much from the book, his passion and belief about originality was about as authentic as I've seen... Strategy and ideas -- implemented of course -- reshape organizations. Companies with the clearest sense of purpose are the ones that win. Those with a distinctive mission have a very different kind of impact. Strategy as advocacy -- not just a company but a cause. The only sense of sustaining leadership is thought leadership. Not to be different but to have a mission that becomes the company's strategy. Success is much more than price, features, product or a service -- it is about passion, emotion, identity, being memorable even with the small touches...being human. This is the side of the business that will make the most difference in both growth and sustainability. Being not just problem solvers but solutions finders for our customers and clients.

So what is it about our businesses that people find memorable? What will make them stick when competition or the economy is tough? How do we rise above and find opportunities amidst the chaos?

Bill reminds us that ideas can come from anywhere and any person in the world. We shouldn't feel like we need to be the smartest person in the "room" -- it's o.k. to tap the hidden genius and the collective genius in our organizations and beyond.