Sunday, April 12, 2009

FastCo Blog: Dan Schawbel on Personal Branding

I've been keeping up with Dan Schawbel on Twitter but hadn't had a moment to grab his book -- so it was great to run across a quick summary of Me 2.0 on Fast Company blog.

Whether it's GenY or Boomers, personal branding is becoming so critical these days -- especially with people losing their jobs and having to start their own consulting or freelancing businesses, as I've witnessed so much lately. So many are in a bit of a desperate mode they jump on the social networks fast and get started quickly without any regard to what is that going to look like? Or what is my personal branding strategy?

I occasionally recommend that a client spend some time with a business or life coach before getting to me for social branding, as often the person isn't clear on how to maximize their strengths. I might recommend they see a coach like Carroll King Schuller of Organic Blueprints to help them get on track first. It is only then that I can help them take that direction and build a brand out of it creatively and authentically.

I agree with Dan when he talks about the job boards. If that is all someone is doing to look for a job, they'll be out of work for a long time. People are much more assertive, even aggressive in their job search -- and competition for many of the very good jobs is fierce. If one doesn't have the perfect blend of education, experience and zeal needed for that particular job, then there's often someone else who does. Using the social networks and keeping your name and your strengths in front of your connections will go a long way toward not only getting a job but in starting your own business as well.

I've seen many people spend months -- two, three, even 6 months -- looking for a job only to become depressed and frustrated with the so-called system. If they were to put that same energy into building a business or partnering with someone else who is looking for work, they could be building an income stream very quickly. Again, thanks to Fast Company for providing Dan's perspective.

I'll be glad to answer any questions you may have about developing or marketing your own personal brand. Just shoot me an email anytime.
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