Every moment of every day, choose.

I ran across this wonderful reminder this morning that was printed in one of Stephen R. Covey's "portable" books entitled "Choice: Choosing the Proactive Life You Want to Live" and thought it was well worth sharing. A reminder that our lives are a series of choices we make every day in each moment. What are you choosing, right now?

Choose to do the right thing, the tough thing -- not the familiar easy thing. Choose the way of the warrior or the way of the coward. Make your choice out of love instead of fear. Choose from the heart. Choose to live fully, not to sleepwalk through your life. Choose to respond with the way you really feel, not the way you're supposed to feel. Choose the mineral water over the soda; choose the lemon juice and olive oil over the blue cheese; choose the walk in the park over the ride to the mall. Choose simplicity over extravagance. Choose conversation over the television. Choose to talk things out rather than stew in your anger overnight. Choose compassion and generosity. Choose to smile instead of frown. Make your own choices in your own time and choose to stick with them.

~ Rachel Snyder

Is your Google Profile Up to Date? - Internet Marketing Tips from Denise Wakeman

This is an excellent article sent to me by Mari Smith about updating your Google Profile and a great reminder for us all to take ownership of our online brand and reputation, as well as to increase search engine results.

Click on the link above for more information and to see the NY Times article on "how to manage your online reputation." Excellent read.

Don't forget to use the Tell-A-Friend button below.

The FASTForward Blog » The Return On Investment in Interaction (ROII)

The FASTForward Blog » The Return On Investment in Interaction (ROII) - Using Twitter for Purposeful Contextual Social Search in Social Medical Networks: Enterprise 2.0 Blog: News, Coverage, and Commentary

One of the most interesting and thought-provoking articles I've read in a while about the use of Twitter and Social Media Networks, particularly Social Medical Networks for Enterprise 2.0.

Take a read and let me know what you think. I get asked all the time about how to monetize social media but few understand the power behind the social networks and social interaction that are often difficult to measure but perhaps more valuable than a company, large or small, may realize.

If you own a small business or have started utilizing social media but not sure how to maximize the opportunity, please email me to have a discussion about how to create a ROII for your business.

Here's to your success,

Sally Witzky

FastCo Blog: Dan Schawbel on Personal Branding

I've been keeping up with Dan Schawbel on Twitter but hadn't had a moment to grab his book -- so it was great to run across a quick summary of Me 2.0 on Fast Company blog.

Whether it's GenY or Boomers, personal branding is becoming so critical these days -- especially with people losing their jobs and having to start their own consulting or freelancing businesses, as I've witnessed so much lately. So many are in a bit of a desperate mode they jump on the social networks fast and get started quickly without any regard to what is that going to look like? Or what is my personal branding strategy?

I occasionally recommend that a client spend some time with a business or life coach before getting to me for social branding, as often the person isn't clear on how to maximize their strengths. I might recommend they see a coach like Carroll King Schuller of Organic Blueprints to help them get on track first. It is only then that I can help them take that direction and build a brand out of it creatively and authentically.

I agree with Dan when he talks about the job boards. If that is all someone is doing to look for a job, they'll be out of work for a long time. People are much more assertive, even aggressive in their job search -- and competition for many of the very good jobs is fierce. If one doesn't have the perfect blend of education, experience and zeal needed for that particular job, then there's often someone else who does. Using the social networks and keeping your name and your strengths in front of your connections will go a long way toward not only getting a job but in starting your own business as well.

I've seen many people spend months -- two, three, even 6 months -- looking for a job only to become depressed and frustrated with the so-called system. If they were to put that same energy into building a business or partnering with someone else who is looking for work, they could be building an income stream very quickly. Again, thanks to Fast Company for providing Dan's perspective.

I'll be glad to answer any questions you may have about developing or marketing your own personal brand. Just shoot me an email anytime.

Twitter: Building Businesses Tweet by Tweet - BusinessWeek

"Entrepreneurs are finding the fast-rising microblogging site to be a useful tool for reaching out to customers" ~ Business Week Small Biz Tech

As a marketing strategist and personal branding director for both small businesses and speakers/authors, I've found Twitter to be invaluable to my clients. Not by itself, but in conjunction with other social networks like LinkedIn and Facebook, along with fresh content on their site and especially their blog(s).

If used correctly as part of a business owner's overall marketing strategy, Twitter can quickly and easily create awareness and consideration from those both outside and inside their target market with no media cost. There is still a cost, of course, in either time or paying someone like me to manage their social networks but it would be similar to paying for an ad to be created without paying for the media cost to run the ad on TV, radio or in print.

Twitter can be used (carefully) to drive qualified traffic to websites and blogs - and even make the phone ring. I've heard some pretty cool first-day stories. And it can support current online marketing efforts such as SEO, Google Adwords or banner ads in significant ways. If you're already committing marketing funds to those efforts as well as writing blog content, then Twitter with the social networks can put those efforts on steriods. You know, make the flywheel turn faster. Or get to the tipping point quicker.

Best of all, it helps businesses build relationships with current and prospective customers, as long as the business adds value along the way. The more value the company brings to the game, the higher the reward.

The businesses I work with who are using these tools effectively are quickly setting themselves apart from the competition and creating both their current and future success through relationships and referrals. Twitter is the new CRM tool and more. Business owners are getting attention and receiving opportunities they didn’t get before, because they are finding a way to let people know they are the go-to expert in their particular field by helping others in a very present, moment-to-moment world.

There are plenty of people who are getting on the social networking or twittering opportunity, making money from how-to seminars and getting everyone all hyped up, but very few who understand it from a branding and direct response perspective. Few who understand that the social network platforms (and there are many too numerous to mention) are simply new and inexpensive tools for customer acquisition, retention, lead generation, cross-sell, CRM and viral/WOM marketing.

If your "teacher" doesn't fully understand or can't speak deeply about those business and marketing strategies that have always been a staple to a company's success, then they're not the person who will help you build your brand and your business over multiple touch-points for the long-haul. Anyone can write a tweet but few who know how to write tweets and content that will pull customers in through the purchase sequence and keep them engaged for the long haul.

If you have any questions about Twitter or how to develop an effective social network strategy, call or email Sally Witzky, or find me twittering at http://twitter.com/sallywitzky. In the meantime, the Business Week article provided some interesting perspective on Twitter itself as a social networking/micro-blogging medium and the effect it has had for business.

New My Faves Blog

In case you haven't seen it yet, I have a new blog that is designed to record my recommendations and favorites of products, services, resources, affiliates and, well, anything else I think is cool.

Check out MyFavesList blog! Enjoy.

If they can build it, you can too.

Inc. Magazine published a slide show today entitled "How two friends built a $100 million company." The two guys are childhood friends Adam Lowry (left) and Eric Ryan (photo credit Inc. Magazine and Emily Nathan).

The photo story is about the rise of Method Home, a company they started in 2000, and their four points of advice for anyone else with entreprenuerial spirit. That same spirit is what people are tapping into these days instead of spending so much time looking for a job in this down economy.

Their simple advice is:

1. Differentiate yourself
2. Persistence pays, even in a recession
3. Branding isn't just for big companies
4. Stay nimble

More times than not, keeping a business simple is the secret to success. Wouldn't you agree?

Testimonials & Referrals: The Power behind your Business

One must provide a great product or service to get referred and overdeliver on value add. And one must ASK for the referral which many biz owners haven't incorporated into their daily communications or routine and I think one has to remind people that you want to grow your customer base and/or take your business to the next level. Real estate professionals are awesome at asking.

For those people in a professional service business, you know that there are always those clients who love you so much that, as much as they want to see your business grow, they also don't want anything to take you away from servicing their account! So some of your best clients can be hesitant about giving referrals even though if they were asked for a testimonial would say unbelievable things about you. Besides that, giving a referral is just not top of mind for them -- they're usually busy running a business for themselves for which you're often one small part.

So it's important to ask those satisfied clients for a testimonial that you can use on an ongoing basis rather than expecting them to think about telling others about you whenever there is an opportunity to do so. Whether it is a recommendation they write for your LinkedIn page or a testimonial letter that you show to your prospective clients. Or take those same LinkedIn testimonials and place them on a page on your website (ask for permission) and direct traffic there. A testimonial page can be the most often-visited page on a website. Satisfied clients may be better utilized as testimonials and references than direct referral sources. BTW, you may have to offer to write the testimonial for them if they just don't have the time and that's ok too if you know them well enough.

Often referrals come from people who are not or not yet clients. In fact, most of my referrals right now are coming from people who just seem to be a raving fan from a previous business or working relationship, or even as a result of a conversation. Yesterday, I received a referral from someone I've never met who gets networking on LI and has the "givers gain" mentality. So you never know where referrals come from. Most of my referrals are as a result of my being active on the social networks (LI, FB, Twitter & Plaxo) and even though I work from home and have not attended many networking events, the phone is ringing. The point is that in order for people to refer you to others, they have to know who you are. If you are sitting back waiting for the phone to ring and your name is not in front of them on a consistent basis, they will think of others instead of you when they or someone they know has a need for your product or service.

One more thought. If you want more quality referrals, be the first to give quality referrals. I've provided some thoughts above, but this would be my #1 referral tip for empowering satisfied clients or raving fans.

Note: This content was written earlier today in response to a question on LinkedIn posed by Trina Willard of Transformation Systems Inc. - Leadership in Motion.